Digital Animation

Digital Animation

2,5D animation

is always used when images created by us need elements, causing a three-dimensional sense. Crafty graphic artists at Studio Pigeon use it constantly when wanting to trick the eyes of the viewer. Thanks to 2.5D animation, flat images cause a three-dimensional feeling.

2D Animation

2D animation is one of the major types of animation. It’s widely used for creating animated movies, cartoons, marketing videos, advertisements, corporate presentations, educational materials, video games, and so much more. 

360° marketing

Having a great product available to your customers at a great price does absolutely nothing for you if your customers don’t know about it. That’s where promotion enters the picture: it does the job of connecting with your target audiences and communicating what you can offer them.

3D animation

Animators are responsible for giving objects weight and timing that result in the object feeling like it truly exists in the world we see it in. A great example of this would be baby Groot from Guardians of the Galaxy vol. 2. Though this movie takes place in a fantasy world, Groot’s body movements and facial expressions are so fluid and realistic, they cause viewers to laugh and feel sentimental. He truly fits seamlessly into the world around him. Animation is a huge part of bringing characters to this point.

Animated infographic

 is a way of visualizing information using a combination of imagery, illustrations, charts, graphs, text and other elements that are animated to add movement. Whether they're GIFs or videos, animated infographics are visual pieces of content that are easy to consume and easily linked to.

Animated video

Up your impact with stunning animated videos .The best animated video software on the web, to make spectacular animation online.


An animatic is defined as series of images played in sequence, often with a soundtrack. In essence, it's an animated storyboard


Animation is a method in which figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film.

Animation studio

An animation studio is a company producing animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales or rentals of the media produced.

Art Director

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design for a project, and also direct others who develop the artwork or layouts.


The part of a picture, scene, or design that forms a setting for the main figures or objects, or appears furthest from the viewer.


Bitrate, as the name implies, describes the rate at which bits are transferred from one location to another. In other words, it measures how much data is transmitted in a given amount of time.

Brand awareness

Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.

Brand book

a brand bible, a brand style guide or a brand guide, among other similar terms. Essentially, it's the document that sets distinct guidelines for maintaining brand identity across all aspects of the business.Some of the things included in a brand book are: logos. color palette.

Brand storytellers

A group of people specialized in creating and telling stories related to certain brands (check – Brand storytelling).

Brand storytelling

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person's attention.

Buzz marketing

Another expression for word-of-mouth marketing. Actions which goal is to cause positive reactions about a certain product/ service among potential customers/users and to encourage them to share recommendations.


a simple drawing showing the features of its subjects in a humorously exaggerated way, especially a satirical one in a newspaper or magazine.

Cartoon series

An animation series based on a cartoonish style (check – Cartoon).

Cell animation

Cel animation is the art of creating 2D animation by hand on sheets of transparent plastic called “cels”. Following a planning process, animators transfer draft drawings onto transparent sheets of plastic called cels.

Character design

In visual arts, a model sheet, also known as a character board, character sheet, character study or simply a study, is a document used to help standardize the appearance.

Character sheet

A character sheet is a record of a player character in a role-playing game, including whatever details, notes, game statistics, and background information a player would need during a play session. Character sheets can be found in use in both traditional and action role-playing games.


A set of 4 basic colors used in the traditional printing: cyan, magenta, yellow, key color (black).


A material containing paid advertising message, directed towards a defined target group.


Combine (two or more images) to make a single picture, especially electronically.

Concept Art

Is a form of illustration used to convey an idea for use in films, video games, animation, comic books, or other media before it is put into the final product. 

Content Marketing

A set of action assuming publication of content that potential customers can find useful, without direct encouraging them to use a certain product or service. Its purpose is to build a strong connection with clients/users through their identification with content delivered by a brand.

Corporate identity

Also Visual Identification. A set of symbols and colors associated with a given brand and identified only with that brand, letting it stand out from other brands on a visual level.

CTA (Call-To-Action)

A message (most usually in a form of one or two sentences) directly encouraging to taking certain actions in order to use a given product or service.


A set of graphical attributes related to background,

Design board

An advanced form of storyboard (check – Storyboard).

Digital whiteboard

A digital whiteboard is a two-dimensional display space utilizing digital design. In contrast to traditional whiteboards, where physical media like markers are used to construct content, digital whiteboards typically involve a stylus or other tool for users to create digital writing, drawings or designs.

DTP (Desktop Publishing)

A set of tasks which purpose is to prepare (by using a computer) a graphical material, which will be printed in next production stages.

Educational video

A video material (in a form of animation or live action) with educational content.

Executive Producer

A person supervising works on a given project (or projects) but not involved directly in the process on the level of details.

Explanatory video (Explainer video)

Explainer videos are short videos that explain or present something about a business. They can be about one small aspect of your company..

Facebook guidelines

It is in this spirit that we ask members of the Facebook community to follow these guidelines. Please note that the US English version of the Community Standards..

Facebook video ad

Video advertising form offered by Facebook in the form of a short, automatically played video showcasing the company, product characteristics, a specific person or service. We produce it in the form of animation in accordance with the guidelines (Facebook guidelines).

Flat Design

Flat design is a user interface design style that uses simple, two-dimensional elements and bright colors. It is often contrasted to the skeuomorphic style that gives the illusion of three dimensions through copying real-life properties.


A pre-defined specified area, where elements used in given scene (and given shot) are arranged.

Frame rate

An indicator showing a number of frames in a video material displayed in one second (frames per second – fps). A minimal level for keeping smoothness of a video equals 24 frames per second.

Frame-by-frame animation

Frame-by-frame animation changes the contents of the Stage in every frame. It is best suited to complex animation in which an image changes in every frame instead of simply moving across the Stage.

Graphic designer

A person in a production team responsible for designing and drawing graphics for video or print project.

Graphic editor

A computer program for graphics editing.

Graphics Interchange Format (GIF)

A digital graphic format compatible with up to 256 colors from a 24-bit color RGB palette. It allows for displaying of a single frame as well as short sequences (animations).

H.264 codec

Commonly accepted and used video compression standard. Thanks to an advanced algorithm it allows generating high video quality while maintaining a relatively small file size. That is why this codec works well with videos used online and videos of Blu-ray format.


View illustration work in its many forms — including everything from sketchbooks to murals to character design and more.


An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. As in the example below, infographics use striking, engaging visuals to communicate information quickly and clearly.

Instagram Story ad

An Instagram Stories ad, a 'sponsored' label appears in the top, right corner of your post and reveals that your post is an ad.

Instagram video ad

Instagram ads are posts or Stories that a business pays to promote to users' Instagram feeds.

Instructional Video

A tutorial video is the go-to instructional method for teaching a process or walking through the steps needed to complete a task.


Joint Photographic Experts Group or in short JPEG / JPG is the image compression standard used in files of the same name. JPEG / JPG is the most commonly used format for graphics due to maintaining low file size and satisfactory image quality at the same time. However, an undeniable flaw of it is the lack of possibility to edit JPG files in a way that allows changing the size, shape or position of objects that are already in the image.


Specified key motion points in the animation or video which occur at significant moments of the sequence. These points determine the beginning and the end of a specific motion. For example, when animating a ball rolling in a straight line across a flat surface, the keyframe A will specify the moment when the ball starts moving, and point B will specify the moment when ball stops moving. When the ball encounters obstacles and changes its trajectory, every action will be marked with an appropriate keyframe that will determine how the ball has changed its position.


Kinestasis is properly defined as “an animation technique using a series of still photographs or artwork to create the illusion of motion,” but I use the term, in the absence of a better one, a bit more broadly, to refer to any faster-than-slideshow series of still images in a video..


Lip sync or lip synch (short for lip synchronization) is a technical term for matching a speaking or singing person's lip movements with sung or spoken vocals.

Live Action video

Live Action Videos. Live Action videos have a different process all together. To begin, you've got your script and storyboard stage.

Live-action whiteboard

This means that video marketing should not be at the bottom of your to-do list but.In addition to an influential and precise call to action, whiteboard animation.

Lyric video

A lyric video is a music video that showcases the song's lyrics as the song plays. Way ahead of his time, Prince made the first true lyric video in 1987 for the song.


Motion Design

Motion graphic design, also known as motion design, is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context through the use of animation or filmic techniques..

Motion graphics

Music video is a short film, of variable length, that integrates a song or album with imagery that is produced for promotional or artistic purposes.

Music video

A short film that integrates images and songs, produced for artistic or promotional purposes. Mainly used as a marketing device intended to promote the sale of music recordings.


A field with a NULL value is a field with no value. If a field in a table is optional, it is possible to insert a new record or update a record without adding a value .

Offline campaign

Offline marketing strategies utilize offline media channels to create awareness of a company's products and services.

Online campaign

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement..


Parallax (from Ancient Greek παράλλαξις (parallaxis) 'alternation') is a displacement or difference in the apparent position of an object viewed along two different lines of sight, and is measured by the angle or semi-angle of inclination between those two lines.


Pitch is uncompromisingly good presentation software, enabling modern teams to craft and distribute beautiful presentations more effectively.


a large, thin, flat case for loose sheets of paper such as drawings or maps. It is up to the studio to choose a style that is consistent with the client's expectations and the general tone of the animation.


The final part of the production process, which includes all stages that occur after animation or recording, such as adding subtitles, visual effects, music and sfx.

Promotional Film

A promotional video is marketing or advertising: Contents. 1 Arts, media and entertainment; 2 Corporate.


Raster graphics or bitmap image is a matrix data structure, most commonly used as a rectangular grid of pixels or points of colour in graphics. Raster images are saved in graphic files of various formats (most popular – JPG). The determinant of raster graphic is that it does not have the option of complex editing of elements already present in it, e.g. changing the size of these elements.


Rendering or image synthesis is the process of generating a photorealistic or non-photorealistic image from a 2D or 3D model by means of a computer program. The resulting image is referred to as the render..


Resolution is a parameter determining the number of pixels horizontally (vertical lines) and vertically (horizontal lines). It is usually expressed as the product of the number of lines. Generally - the higher the resolution, the better the image quality. However, much depends on the parameters of display on which the image is shown.

RGB (Red/Green/Blue)

Type of system used to represent colours on a computer screen. The basic RGB colours (red, green, blue) are combined in different proportions to get all the colours in the visible spectrum.


Rigging is both a noun, the equipment, and verb, the action of designing and installing the equipment, in the preparation to move objects..


A scripting language or script language is a programming language for a runtime system that automates the execution of tasks that would otherwise be performed individually by a human operator.


Writer responsible for creating stories and scripts for films..


Special effects are illusions or visual tricks used in the theatre, film, television, video game, and simulator industries to simulate the imagined events in a story or virtual world. Special effects are traditionally.

Shot / Scene / Sequence

Shot, scene and sequence. Basic concepts in film production. They are a fundamental part of any film or video.
Shot is an uninterrupted sequence of frames and takes. In the production process by shot we mean the time that passes between turning the camera on and turning it off. In the post-production process, by shot we mean a fragment without any cuts. A scene is a series of events occuring at the same time and place. Sequence, on the other hand, is a series of scenes which can be considered as a separate unit in relation to the whole film or animation. For example, in the Red Riding Hood animation one sequence may be preparing a basket full of delicacies to be carried to grandmother, another - a sequence of going through the forest, and so on. A sequence consists of scenes and a scene consists of shots.

Sound designer

A person responsible for mixing, creating and combining sounds and music for films and animations. Apart from knowing the basic assumptions of the production, sound designer must have a good sense of the mood of the film/animation and be able to skillfully influence the audience who is supposed to experience certain concious and subconsious reactions and feelings thanks to the sound.

Stop motion

Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames is played back. 


A document containing sketches and descriptions for each scene that appears in the animation. It is used to plan the camera movement and behavior of objects visible in the frame at a given moment. Added to the drawings may be scene descriptions. Thanks to this, both the people involved in the production process and the customer can analyze the course of particular sequences that will be included in the animation. Professional animation studios pay special attention to storyboarding, because it is one of the key elements of any production process.

Texture map/Texture mapping

A technique used in 3D graphics, based on presenting high resolution details of the surface of spatial objects, including, among others, colour, texture, texture and transparency. Bitmap images or mathematical functions are used for this purpose.


In software used for creating and editing video/animation materials, etc. this is one of the basic working areas (time axis). It contains working materials in the form of animations, video, audio, and image files, additional effects, etc., in accordance with the production assumptions related to a given project. Timeline allows you to determine and schedule in a very precise way (even a fraction of a second) the time when the action in the video/animation will be performed.


The transition between animation or film scenes. Contrary to a cut, a transition is a more advanced form of scene change. Its aim is to make a change of scene smooth, to give it additional aesthetic value, or to clearly outline the division between the two scenes. Depending on the intended effect, transitions can be simple (e.g. fading one scene to another - fade) or complex and requiring animation skills (motion design transition).


In general, it is an object that has magnitude and direction. It is the basis of vector graphics, where images are represented by points, lines, curves, polygons, circles or solids (3D graphics). Each of these elements is described by its characteristic parameters and has certain attributes, such as thickness and colour of the line. The special characteristic of vector objects and graphics is the possibility of changing their parameters (as opposed to raster graphics). For example, if you want to change the size of a vector cube, the software for edition will process the properties entered so that quality of the graphic will not deteriorate and it will avoid being unnaturally distorted.


Acronym for visual effects, i.e. any images created, altered or corrected for the needs of a film, which cannot be made while shooting live. These effects are added in the post-production process.


Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.

Video marketing strategy

Range of planned marketing activities aiming to make the most efficient use of techniques, tools and video distribution channels. Efficiency is measured by the unit cost of acquiring a new client or building brand awareness among a specific target audience.

Whiteboard animation (digital whiteboard & live-action whiteboard)

Explainer videos summarize briefly and concisely and in an entertaining way, the most important information about products and services of a brand. Thereby, complex content can be conveyed visually and comprehensibly to the respective target group in the shortest possible time and more attention can be paid to it. 


An x-axis is one of the axes of a two- or three-dimensional graph. The x-axis is the horizontal plane of a graph in a Cartesian coordinate system.


A y-axis is the vertical axis on the Cartesian coordinate plane. The y-axis starts at negative infinity and increases to positive infinity. The y-axis is also the starting, or 0 point, for measuring how far a point extends horizontally on a graph.

YouTube Bumper

YouTube's bumper ad is a six-second, unskippable video ad that plays before a YouTube video. It is one of YouTube's six different advertising formats.Showing TrueView ads to first-time viewers and then continuing to show those same viewers.


z-axis (plural z-axes) (algebraic geometry) The axis on a graph of at least three dimensions that is usually drawn vertically and usually shows the range of values of a variable dependent on two other variables or the third independent variable.